A woman who runs a two location bookkeeping practice called me last spring with a question about influencer marketing for small business that I hear almost every week. She had watched a competitor’s Instagram blow up after a local finance creator mentioned them, so she wanted to know if she could “do that too” with […]
A few years ago, a client sat across from me with our social media agency proposal printed out and covered in yellow highlighter. She ran a regional accounting firm, smart and direct, and she tapped the page and asked, “I understand the price. What I do not understand is what I am actually getting.” She […]
Every new client I onboard asks me the same question within the first ten minutes of our kickoff call. They want to know the best time to post on Instagram. Usually they have already googled it, found four different answers, and walked away more confused than when they started. One chart said 5 a.m. Another […]
Every quarter I sit in at least one meeting where someone from finance leans back and asks the same question: “So what are we actually getting from social?” If you have ever answered that with a chart of follower growth, you already know how the room reacts. Polite nods, then a quiet note in someone’s […]
Almost every week, a business owner sends me a question about social media management pricing. They have three quotes for what looks like the same service. For example, a freelancer wants $600 a month, a local agency wants $2,500, and a national firm sent a $7,000 proposal with a forty slide deck attached. Naturally, they […]
Almost every week, a business owner asks me how to grow on Instagram organically, and in the same breath asks whether they could just buy a few thousand followers so the account looks established. Usually it’s a consultant, a small accounting firm, or an agency founder who has posted faithfully for six months and watched […]
A social media small business plan that actually works looks very different from what most agencies sell. In fact, most of the owners who call me are not short on effort. Instead, they are short on direction. The story usually goes like this. First, they opened a Facebook page a few years back. Then they […]
A few years ago, a client of mine tried to choose a social media agency the fastest way possible: they signed after a single meeting. The pitch deck was beautiful. The case studies were glossy. The founder was charming and quick on his feet. Four months later, my client was paying a monthly retainer for […]
A social media marketing strategy is the difference between a firm that posts and a firm that grows. I’ve sat across the table from enough managing partners, firm owners, and consultancy founders to know the look. It’s the look of someone who has been posting on LinkedIn three times a week for two years, has […]
